# Utilities

**Content/Ad Purchases**

Users can use TAP tokens to purchase content and advertisement, including videos, live broadcasts, animations, games, and NFTs, from creators and influencers on the TapTap platform. This provides creators and influencers with a direct monetization avenue, while users can access exclusive and premium content.

**Merchandise Sales**

TAP tokens can be used for purchasing physical and digital goods, including merchandise related to creators' content. This enables creators to generate additional revenue streams and allows users to support their favorite creators by purchasing their merchandise.

**Community Governance**

TAP token holders have the power to participate in community governance and decision-making processes. They can vote on platform decisions, content curation, incentive programs, and other important matters, ensuring a collaborative and inclusive ecosystem.
